Fashion on the Underground

As of late, I have been noticing a lot more cool, lesser known fashion brands from London and I wanted to share some of my favourites. Here are my top four.

Its Not Me Its You     http://www.itsnotmeitsyoulondon.com/

Carrie Fletcher's YouTube vid 'A Few Of My Favourite Things' introduced me to this funky accessory line. It is a creative combination of slogans, bold colours, and edginess with the catch-line;  "leather stuff to carry other stuff." You can find them in the big Topshop on Oxford Street. I treated myself to this coin purse cause it made me chuckle.

Oh My Love     http://www.ohmylovelondon.com/

Born on to the high-street as a result of Anne Lombard's struggle to find trends that took her fancy. Oh My Love is perfect for girls who like to put a twist on femininity. Some of my personal favs are her Kimonos. 

Motel Rocks   http://www.motelrocks.com/   (Technically not a brand from London)

I'm probably one of the last to jump on this bandwagon but Motel Rocks is ace for vintage, quirky pieces. The inspiration behind the brand came from indie vintage shops and various thrift stores dotted along the Californian coastline which then flew over to Britain to fill a niche in the market. I couldn't resist this skirt (pic below), it's so floaty and flattering.   

Shop Dixi     http://www.shopdixi.com/

This nifty jewellery label has a spectrum of bits and pieces to perk up any outfit, ranging from delicate moon rings to bold shell necklaces. Their engraved bracelets personally caught my eye.